Yashimosh
Brand identity

The identity of my own practice: grey paper and black ink, one yellow square on every frame, and blue marks drawn by hand over words and archive photographs.

A collage logo in four versions, four colours, one type family and a mono, thirteen hand-drawn marks, archive photographs in two treatments, eleven layouts in English and Kurdish, stationery, and a two-minute film. Everything lives in plain files: redraw a mark, run the build, and the templates, the layout tool and the film pick it up.

Design, motion and sound design: Yashar Mahmoudi. Music: Unseen, by Elin Piel (Epidemic Sound). Photographs: public-domain archives, each logged with its source, and one from my family album.