About
Theorist-practitioner.
The combination is new.
I am not a creative director who learned about politics. I am not an activist who picked up design. I am a theorist-practitioner who operates where design meets risk — where a wrong visual decision has geopolitical consequences, and where understanding power structures is not background reading but the actual job.
I am the person in the room who speaks both languages — design and power — when no one else does. That bilingualism is the primary asset.
"Design without political awareness is complicity."
That belief is not a slogan. It is the organizing principle behind every decision I make. It came from experience: I watched a brand I built get weaponized. That moment — when the design survived but the intent was inverted — is the event that crystallized everything. It is why I think about consequence before aesthetics. It is why I insist on understanding the political environment of every client before touching the visual layer.
What makes this combination rare.
Academic grounding
Sociology MA
Research in digital power, platform governance, and the emotional economy of attention. Theory is not background reading — it is the operating framework.
Operational practice
Creative Studio & AI Teams
Running a creative studio and building AI-assisted creative teams. Hands-on practice building brands for NGOs, civil society, tech companies, and government-adjacent organizations.
Context intelligence
Middle East & RTL Systems
Built across Iran, Persian-speaking contexts, and global projects. RTL systems intelligence that exposes the blind spots in every "global" framework.
Language access
Trilingual
English, Persian, Sorani Kurdish — direct access to three distinct professional and cultural communities, not translation.
Not everyone.
Founders and senior operators of NGOs, civil society organizations, human rights bodies, independent media, and tech organizations serving politically sensitive markets. Advanced designers and strategists who feel constrained by shallow discourse. Academics and policy researchers who need practitioners who can translate theory into operational decisions.
If your content feels slightly too heavy for the average social media user, you are probably in the right place.