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YASHIMOSH

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Tinyoush

The Shahmaran, the Kurdish serpent queen, four heads in one knot, over the name.

Year
Client
Tinyoush, the nail artist
What was made
Brand identity, Bi-script typeface, Packaging, Product design, 3D and art direction
Tinyoush

The work

Tinyoush is a nail artist's brand from Sulaymaniyah: a studio, a line of press-on nails and a professional kit.

The identity sits where two stories meet. Babylon was dug out of the ground and rebuilt in Berlin in the Art Deco years, and Tinyoush takes its lines from both. At its centre is the Shahmaran: four heads in one knot. Around her runs a field of scales that is a Deco fan, an Assyrian band and her tail at once.

Black, oxblood, gold and white. A tall Deco serif with Kurdish letters drawn to match, in three weights. The same rules carry from the logo to the cards, the folio of nails, the five numbered bottles and the Ritual set, down to the parcel: black tissue, a gold sticker and a note sealed in oxblood wax.

A coin is an heirloom: worn, inherited, one at a time. Six so far, all from where Kurds lived between 1876 and 2000. Worn together, they become a bodice.

Every product was made and shot in 3D, in one place: misty water, wet stone and fallen leaves, lit like a still from a film.

6

heirloom coins

5

pro line steps

3

type weights

Tinyoush — still 1 of 34
Tinyoush — still 2 of 34
Tinyoush — still 3 of 34
The bi-script family: Latin capitals in three weights, and the Sorani letters drawn to match.
Tinyoush — still 4 of 34
Tinyoush — still 5 of 34
Tinyoush — still 6 of 34
Seven colours and two gradients.
Tinyoush — still 7 of 34
Tinyoush — still 8 of 34
Tinyoush — still 9 of 34
Tinyoush — still 10 of 34
Tinyoush — still 11 of 34
Tinyoush — still 12 of 34
The six coins worn together as a bodice.
Tinyoush — still 13 of 34
Tinyoush — still 14 of 34
Tinyoush — still 15 of 34
Tinyoush — still 16 of 34
Tinyoush — still 17 of 34
Tinyoush — still 18 of 34
Tinyoush — still 19 of 34
Tinyoush — still 20 of 34
Tinyoush — still 21 of 34
Tinyoush — still 22 of 34
Tinyoush — still 23 of 34
Tinyoush — still 24 of 34
Tinyoush — still 25 of 34
Tinyoush — still 26 of 34
Tinyoush — still 27 of 34
Tinyoush — still 28 of 34
Tinyoush — still 29 of 34
Tinyoush — still 30 of 34
Tinyoush — still 31 of 34
Tinyoush — still 32 of 34
Tinyoush — still 33 of 34
Tinyoush — still 34 of 34

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